Brothers James and Mark McKee have been growing deliciously crunchy carrots and parsnips right here in Northern Ireland since the 1970s.
Our cool, damp weather is perfect for creating deliciously fresh veg, so why waste money and energy buying them from anywhere else?
These days we all want to shop local, so Mark and James decided to make it a little easier with a brand just for NI.
So, Dig In will be Northern Ireland's first dedicated brand which celebrates our local, seasonal veg:
CARROTS: MID JULY-MID APRIL